Luca di Montezemolo
👤 Speaker
1553
total appearances
Appearances Over Time
Podcast Appearances
Acquired
Ferrari
If you look in 1991, that grew all the way up to 4,500.
Acquired
Ferrari
They just kept ramping, ramping, ramping and making more cars.
Acquired
Ferrari
The cars have no personality, but they also have no performance, and they're impractical, and they're overmaking them, and no one wants them.
Acquired
Ferrari
Ferrari is this sort of like untouchable apex brand that it's hard to imagine that happening just, you know, as recently as the early 90s.
Acquired
Ferrari
By the end of the decade, there would be five straight years, 2000 to 2004, where Michael Schumacher won every single driver's championship five years in a row and Ferrari won every single constructor's championship five years in a row.