Luca di Montezemolo

You mean to tell me that a 45-year-old man who really, really wants to be out on the track or sort of envisions himself out on the track...

Actually has most of his time where he can't be on the track, but he wants to feel awesome and fast and risking his life and associate with a brand kind of like Ferrari.

But gosh, that's actually just not the reality of his life these days.

Oh, David, stop.

I was going to make that connection.

I was thinking about it.

But I don't think... I mean, Maseratis are not made in Maranello, right?

No, they're not.

So Ferrari gets the sort of market intelligence of what happens when we launch a Maserati in a market and kind of learnings from customers.

But it's not like there's manufacturing synergies or on-campus learnings from prototyping new things.

I think they're pretty separate in their sort of R&D.

Yes.

So...

They showed great restraint in never launching a Fiat Ferrari car or standardizing on platforms the way that the Volkswagen group does.

Yeah, I think remarkably, Ferrari has had the soul of a standalone company, even though it was for a very long period of time, 90 percent owned by Fiat.

Yes.

So listeners, as we've been talking about all episode, Ferrari builds cars designed for speed and precision.

These are incredibly powerful machines, but every component is also engineered so the car performs predictably even when you're pushing it to the limit.

And that is especially true when AI is involved.

LLMs, of course, introduce non-determinism into the product experience.