Luca di Montezemolo

Well, the answer is bloody.

It is half a century of death and speed and love and feeling alive.

And of course, there are some of the most clever business model mechanics that we have ever studied here on Acquired.

It really is very Italian, you might say.

Yeah.

It's beautiful.

It's tragic.

It's romantic.

There's death, sex, betrayal, and very, very fast cars.

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And before we dive in, we want to thank our presenting partner, JPMorgan Payments.

So with that, this show is not investment advice.

David and I may have investments in the companies we discuss, and this show is for informational and entertainment purposes only.

David Rosenthal, take us to Italy.

Oh, what could have been a very different Enzo Ferrari?