Luca di Montezemolo
๐ค SpeakerAppearances Over Time
Podcast Appearances
All 400 million Ferrari sports fans are sort of the base that you sort of enter and then graduate up from.
I mean, here's an example of the most absolutely insane top of pyramid experience.
Like an actual F1 car that was raced in prior seasons.
So what they do is they store it for you in Maranello.
with an engineering team and a set of mechanics and a whole events team.
And then they build programs and say, hey, do you want to come race at our private racetrack on this day?
And maybe if you want to race it somewhere else, we'll fly the whole team in the car there.
So you just roll up and then you can drive your F1 car around that special track.
I mean, the cost, the investment that I think most people don't realize to staff the full infrastructure is crazy.