Luca di Montezemolo

And occasionally some are driven on racetracks.

So largely, this is going to sound hilarious, but for a company that is all about the driving experience, Ferraris mostly are not driven.

Yes.

I would bet they have the lowest hours of use per car of any manufacturer in the world who produces at least, I don't know, draw a hard cut off, 5,000 cars a year.

Which makes for an interesting luxury good because there is zero way to subtly show off that you have a Ferrari.

It's either silent because you have one in your garage and you're sitting there thinking, how can I bring up that I have a Ferrari?

Or if you show up in it, it is really loud.

It is, I have a Ferrari.

There is no quiet luxury in the universe of Ferrari.

Like the watch world, when someone says like, oh, what watch are you wearing?

There's a little bit more ick to it.

Yeah.

Like I ask people all the time because after the Rolex episode, I'm just infinitely fascinated by what's on your wrist.

And I like hearing the stories.

But if you're not careful, it can sound like how expensive is your watch?

Yes.

And car culture doesn't feel like that in the way that watch culture does or luxury handbags.

Yeah.

Well, Lamborghinis are the most garish side of Ferrari minus the racing heritage.

Okay.