Luca di Montezemolo

Yes.

Yes.

Do they have process power?

Yeah, I agree.

So the question kind of becomes, what is the primary reason why imitators have failed to execute Ferrari's strategy as well as Ferrari?

And the most obvious is McLaren.

They're trying to basically do the same thing.

There's Lamborghini that we've talked about.

There's Aston Martin.

It's a much smaller production, but there's Bugatti.

I mean, why are there no other Ferraris?

Yeah.

I think that is largely correct.

It is interesting for all the people who complain, oh, you know, that model was crappy or this strategy was crappy.

It's actually a pretty narrow window where more or less they were still being Ferrari, even if you have a particular gripe.

And my answer is different for each one of these.

I mean, for example, Lamborghini, how do you build a company like this without racing heritage to tie it to?

If you're going to build a luxury brand, you need time and you need heritage where you tie it to an important emotional thing that people lust for connection over.

And in cars, it's racing.

I'm sorry.