Lucinda Pickett

Maybe that becomes a thing of the places you travel to, you collect brooches that then go on your longchamp.

So try with all this personal style chat that we're talking about today, we could try, if you can, make it more personal.

So finding your own personal style in 2026.

I find the whole thing quite ironic because personal style I think no longer feels personal.

I think it feels outsourced and our own taste is no longer in isolation, sort of shaped by algorithms, get ready with me and just following different micro trends online.

Yes.

I think as well, personal style is now content.

I don't think for everyone, I think this is more directed towards influencers, but I think Coachella is a great example of this.

I think people sometimes choose outfits about whether it's going to look good in their feed or is it going to photograph well.

So we're seeing all these people look really good in our feeds, but there's less people with distinct personal tastes.

Yeah.

Absolutely.

For sure, even like,

probably quarterly, mine change.

Really?

Can I ask your three words?

And we should mention as well the three words.

One's your base, so your everyday default.

Number two is your aspirational edge, so where you're sort of wanting to push your style.

So this is the word that's changing for me all the time.