Lucinda Pickett

And it isn't just Megan.

We saw it with Oprah and she was sort of dressed head to toe in Camilla.

Camilla!

Iconic.

But yeah, there's a lot in play here within fashion PR.

So it's like this fashion diplomacy.

You get this instant goodwill from wearing these loved Australian brands.

Very much so.

So yeah, she's wearing these brands almost as a way of a non-verbal cue to say, I see you.

I respect you.

I respect you enough to be wearing your brands.

But there's also a story or a narrative that she can control based on what she's wearing.

So she would have come into this with her team, her PR team going, what do we actually want to say through what she's wearing?

So she loves the whole high-low thing, doesn't she?

On that show, it was the Zara pants and the, what was it?

Laura Piani top or something.

So she likes showing that she's one of the people.

I think that would have been the brief looking at the brands that she has worn, like Dish, Bear Park, Camilla and Mark.

There could be some deeper stories here.

So for example, if she's like, I want to really focus on sustainability, she could have worn pre-loved or