Lucinda Pickett

J.W.

Anderson, Uniqlo, John Galliano, Zara.

And he referenced that he's going to be pulling from the archives and if that might be a sustainable sort of collection that he's doing.

I feel like you can't just put a name on a high street brand anymore.

There needs to be that depth to it.

which is why it works quite well with Stella McCartney, how she wants to do the sustainable angle.

What that means though, I think I saw in one of the press releases that she'll be using 75% recycled beading or glass beading on some of the tops.

It's still like, is it an element of greenwashing still at play here?

I do love at least these designers are trying to put a foot in the right direction with sustainability.

Yeah.

What I would love to see is like sort of what Zara was implying with John Galliano, pulling from the dead stock or the archives of H&M and creating with product that's already there, the dead stock.

Instead of constantly creating this newness and more product into the world, pull from what we've already got in the dead stock.

There's an opportunity there for any of these big brands to partner with someone and do that.

Is it this potential John Galliano collaboration?

We don't know.

That's a little bit grey.

We've only just got the press release, but there's something there.

And all of these are sort of just missing the mark, but they're trying.

Wow.

I love.