Lucinda Pickett

Yes.

We know this with customization, accessories and adding things to bags, etc.

is a trend.

We've seen this everywhere from Michael Kors, New York Fashion Week, Giorgio Armani, Milan Fashion Week.

And even recently with Chanel, Mathieu Blasi, with his Fall Winter 26 collection, he had that really beautiful floral brooch.

Wow.

And I love how they're sort of the classic brooch on the lapel.

But what I was seeing is more brooches on other sort of accessories, particularly longchamp bags and brooches.

And I'm actually putting these two together.

Everywhere in China, people had the longchamp bag covered in brooches.

This personalisation, customisation.

Yeah, because it's nylon, you can...

I think that's all it is.

It's entry-level price, but you're still getting a taste of luxury.

It's a blank canvas when you think about the size of it.

Nylon, like you said.

It works perfectly.

And everyone, it is funny though, we're talking about personal style today.

One person's done this and now it's sort of everywhere, all around China and on Pinterest.

It's like long chunk tick, copying that broach's tick.