Lucinda Pikkat

I think for various reasons.

I even think looking, referencing Australian Fashion Week, like don't you think it gave you that flex saying something was vintage?

Yeah, there is something, like you said, about that hunt and the friction that makes something cool about wearing vintage, right?

Yeah.

Like, that's where you get that.

You've got fashion literacy.

You've got that fashion intel and knowledge that, yeah, this is actually a 90s Chanel jacket, not just buying new.

Because everyone's got the capability to buy new arrivals, buy a whole styled look online.

But if you've actually got that sort of

know-how about sourcing something unique and different.

You're going to look unique.

You're going to look individual, right?

Anyone getting Vox Popped at Fashion Week would probably prefer to say this is vintage rather than this is new edition, blah, blah, right?

I also think what's changed is at Fashion Week, everyone's almost got that knowledge now.

They'd never dare say it was fast fashion.

There's no she in head to toe looks.

There might be, but people getting Vox popped are almost a bit more savvy not to say that.

A few years ago, there was heaps of discourse online about lots of influencers wearing like she in and Timo and stuff to Fashion Week.

So it's that awareness, why are we seeing it as a status symbol?

Obviously the sustainability and what we're seeing with the climate is pushing and encouraging vintage and pushing it into that social status.