Luis Von Ahn

That is true. And in fact, that's exactly what happened. As soon as we started making money, we could scale our impact. But I think that the big part of this is when I started seeing that it ended up being relatively easy to monetize Duolingo. I mean, it was hard for the employees, but once we decided to do this, just every year we started making more and more and more and more money.

That is true. And in fact, that's exactly what happened. As soon as we started making money, we could scale our impact. But I think that the big part of this is when I started seeing that it ended up being relatively easy to monetize Duolingo. I mean, it was hard for the employees, but once we decided to do this, just every year we started making more and more and more and more money.

That is true. And in fact, that's exactly what happened. As soon as we started making money, we could scale our impact. But I think that the big part of this is when I started seeing that it ended up being relatively easy to monetize Duolingo. I mean, it was hard for the employees, but once we decided to do this, just every year we started making more and more and more and more money.

And that, you know, that was a big boost for us.

And that, you know, that was a big boost for us.

And that, you know, that was a big boost for us.

The main thing that has set us apart, and especially as an education company, is that our product is engaging. And that is the most important thing. It is also, I believe, the most important thing. If you're trying to learn something by yourself, the hardest thing is staying motivated. So what we do is teach you. And, you know, sometimes people get confused about this.

The main thing that has set us apart, and especially as an education company, is that our product is engaging. And that is the most important thing. It is also, I believe, the most important thing. If you're trying to learn something by yourself, the hardest thing is staying motivated. So what we do is teach you. And, you know, sometimes people get confused about this.

The main thing that has set us apart, and especially as an education company, is that our product is engaging. And that is the most important thing. It is also, I believe, the most important thing. If you're trying to learn something by yourself, the hardest thing is staying motivated. So what we do is teach you. And, you know, sometimes people get confused about this.

People are sometimes like, well, did you know you can learn whatever it is? And not just languages. You can learn whatever on your phone. And I'm like, that's not impressive. You can learn anything on books. Like the reality is you can learn things. There's been hundreds of years where you can learn things by yourself. The hard thing is keeping people motivated. That's the hard part. And...

People are sometimes like, well, did you know you can learn whatever it is? And not just languages. You can learn whatever on your phone. And I'm like, that's not impressive. You can learn anything on books. Like the reality is you can learn things. There's been hundreds of years where you can learn things by yourself. The hard thing is keeping people motivated. That's the hard part. And...

People are sometimes like, well, did you know you can learn whatever it is? And not just languages. You can learn whatever on your phone. And I'm like, that's not impressive. You can learn anything on books. Like the reality is you can learn things. There's been hundreds of years where you can learn things by yourself. The hard thing is keeping people motivated. That's the hard part. And...

The first thing that happened was when we were before we launched.

The first thing that happened was when we were before we launched.

The first thing that happened was when we were before we launched.

Well, people use it every day. If you just look at retention as in the number of people that start and come back the next day, is much higher than a book, I would say. And it's also the word of mouth that we have. Retention gives you scale. And we also look at how much time is spent by people doing it. Essentially, people get quite engaged.

Well, people use it every day. If you just look at retention as in the number of people that start and come back the next day, is much higher than a book, I would say. And it's also the word of mouth that we have. Retention gives you scale. And we also look at how much time is spent by people doing it. Essentially, people get quite engaged.

Well, people use it every day. If you just look at retention as in the number of people that start and come back the next day, is much higher than a book, I would say. And it's also the word of mouth that we have. Retention gives you scale. And we also look at how much time is spent by people doing it. Essentially, people get quite engaged.

We don't like to use the word addicted, but it's kind of like many people, you could say that they're addicted to it.

We don't like to use the word addicted, but it's kind of like many people, you could say that they're addicted to it.