Luis Von Ahn

For example, 15 million of our daily active users have a streak of longer than 365 days, meaning they have been using Duolingo for a year or longer and haven't missed a day.

We're really trying to build a habit for that.

This is why Duolingo is part game, part education.

I think that's just the right thing.

It just turns out the hardest thing about learning something by yourself is staying motivated.

Actually, the content to learn has been there for a long time.

For example, you've been able to learn a language by just reading a book for hundreds of years.

That has been there.

It's just what we do differently is we motivate people to continue doing it, and that's hard to get right.

I think it's a matter of timing.

You know, on our end, we are trying to build a company for the very long term.

We're trying to do something that, you know, for example, in our shareholder letter, we said that we're shooting to have double the daily active users that we have now.

I mean, at the moment, we have a little north of 50 million daily active users worldwide.

We're trying to have more than 100 million.

But we're saying that that's going to take some time.

And so we're concentrated in the long term.

And, you know, what we're doing is we're trading off this year's, you know, financial metrics for a much larger thing in the long term.

Yeah, I mean, the way we're seeing it is we're going to spend this year really working on three things, really.

Teaching better, improving the free user experience, and also expanding to other subjects.

I mean, by now, we already teach math, music, and chess.