Luis Von Ahn

Very easily. Always go with engagement.

Very easily. Always go with engagement.

Yes.

Yes.

Yes.

I'll give you many arguments, but the one that works the most is this. Doesn't matter how effective you are, can't teach somebody that's not here.

I'll give you many arguments, but the one that works the most is this. Doesn't matter how effective you are, can't teach somebody that's not here.

I'll give you many arguments, but the one that works the most is this. Doesn't matter how effective you are, can't teach somebody that's not here.

Just that's it. People leave and then the reality is, it's not always true that engagement and learning outcomes are at odds. But when they are, we usually prefer going for engagement. And it's just, you know, I'll give you an example. There are some things that are frustrating and frustration makes you leave. What we do with that is we actually just smooth them.

Just that's it. People leave and then the reality is, it's not always true that engagement and learning outcomes are at odds. But when they are, we usually prefer going for engagement. And it's just, you know, I'll give you an example. There are some things that are frustrating and frustration makes you leave. What we do with that is we actually just smooth them.

Just that's it. People leave and then the reality is, it's not always true that engagement and learning outcomes are at odds. But when they are, we usually prefer going for engagement. And it's just, you know, I'll give you an example. There are some things that are frustrating and frustration makes you leave. What we do with that is we actually just smooth them.

So there may be, and by that I mean, I may be able to teach it to you. If I could force you to sit there, I may be able to teach it to you in five minutes, but it'd be a very frustrating five minutes. Instead, what we do is, fine, we'll teach it to you in two hours. just way slower, but the whole time, you know, things are animating on the screen and you're getting dopamine hits or whatever.

So there may be, and by that I mean, I may be able to teach it to you. If I could force you to sit there, I may be able to teach it to you in five minutes, but it'd be a very frustrating five minutes. Instead, what we do is, fine, we'll teach it to you in two hours. just way slower, but the whole time, you know, things are animating on the screen and you're getting dopamine hits or whatever.

So there may be, and by that I mean, I may be able to teach it to you. If I could force you to sit there, I may be able to teach it to you in five minutes, but it'd be a very frustrating five minutes. Instead, what we do is, fine, we'll teach it to you in two hours. just way slower, but the whole time, you know, things are animating on the screen and you're getting dopamine hits or whatever.

It may have taken you two hours, even though a really good teacher may have taught it to you in five minutes, watching you make mistakes. And it would be frustrating, but we much prefer to keep you around. And it's part of the reason is because we're in an app setting as opposed to a school setting. You know, in a school setting, the truth is the kids are held hostage there.

It may have taken you two hours, even though a really good teacher may have taught it to you in five minutes, watching you make mistakes. And it would be frustrating, but we much prefer to keep you around. And it's part of the reason is because we're in an app setting as opposed to a school setting. You know, in a school setting, the truth is the kids are held hostage there.

It may have taken you two hours, even though a really good teacher may have taught it to you in five minutes, watching you make mistakes. And it would be frustrating, but we much prefer to keep you around. And it's part of the reason is because we're in an app setting as opposed to a school setting. You know, in a school setting, the truth is the kids are held hostage there.

Like they sort of can't leave. With an app setting, The tiniest frustration, people are like, you know what? Going to go to TikTok now. So we just can't lose those users. So we always opt for engagement. But that doesn't mean we won't teach it to you. We'll just smooth it. We'll just take it a little slower.

Like they sort of can't leave. With an app setting, The tiniest frustration, people are like, you know what? Going to go to TikTok now. So we just can't lose those users. So we always opt for engagement. But that doesn't mean we won't teach it to you. We'll just smooth it. We'll just take it a little slower.

Like they sort of can't leave. With an app setting, The tiniest frustration, people are like, you know what? Going to go to TikTok now. So we just can't lose those users. So we always opt for engagement. But that doesn't mean we won't teach it to you. We'll just smooth it. We'll just take it a little slower.