Luis Von Ahn

And so we're able, it's a small group of really good creators. And so we hire from that group. And usually these are pretty funny people. that are even funnier online, but when they're offline, they're not as funny. I mean, they're still funny, but when they're offline, you're like, it's you? It's you who came up with that?

And so we're able, it's a small group of really good creators. And so we hire from that group. And usually these are pretty funny people. that are even funnier online, but when they're offline, they're not as funny. I mean, they're still funny, but when they're offline, you're like, it's you? It's you who came up with that?

And so we're able, it's a small group of really good creators. And so we hire from that group. And usually these are pretty funny people. that are even funnier online, but when they're offline, they're not as funny. I mean, they're still funny, but when they're offline, you're like, it's you? It's you who came up with that?

FRANCESC CAMPOY FLORES- Oh, yeah, yeah, yeah. This works. the way this is not paid so we make all that all that all that social marketing is not paid it's we it's free it's like we make our videos and they just kind of go viral if you look at

FRANCESC CAMPOY FLORES- Oh, yeah, yeah, yeah. This works. the way this is not paid so we make all that all that all that social marketing is not paid it's we it's free it's like we make our videos and they just kind of go viral if you look at

FRANCESC CAMPOY FLORES- Oh, yeah, yeah, yeah. This works. the way this is not paid so we make all that all that all that social marketing is not paid it's we it's free it's like we make our videos and they just kind of go viral if you look at

number of users that are a fraction of users that are coming in from social media it's about 15 of our users are coming in from social media now if you look at social media views which we measure in the billions uh of of our content there's an equal number of social media roughly equal number of social media views of our content versus the content that is about us but not made by us

number of users that are a fraction of users that are coming in from social media it's about 15 of our users are coming in from social media now if you look at social media views which we measure in the billions uh of of our content there's an equal number of social media roughly equal number of social media views of our content versus the content that is about us but not made by us

number of users that are a fraction of users that are coming in from social media it's about 15 of our users are coming in from social media now if you look at social media views which we measure in the billions uh of of our content there's an equal number of social media roughly equal number of social media views of our content versus the content that is about us but not made by us

So there's a lot of other people just making content about Duolingo, but they're not us. And they combined have about as many views as we do.

So there's a lot of other people just making content about Duolingo, but they're not us. And they combined have about as many views as we do.

So there's a lot of other people just making content about Duolingo, but they're not us. And they combined have about as many views as we do.

Yeah. There's a review. There's an approval process. You know, we're close to the line in some of the stuff that we put out. And we have, in fact, gone across the line and published things that we shouldn't have. We have. And since we did that, we now have a pretty strict approval process And, you know, this is a whole layer. And the last step is basically me.

Yeah. There's a review. There's an approval process. You know, we're close to the line in some of the stuff that we put out. And we have, in fact, gone across the line and published things that we shouldn't have. We have. And since we did that, we now have a pretty strict approval process And, you know, this is a whole layer. And the last step is basically me.

Yeah. There's a review. There's an approval process. You know, we're close to the line in some of the stuff that we put out. And we have, in fact, gone across the line and published things that we shouldn't have. We have. And since we did that, we now have a pretty strict approval process And, you know, this is a whole layer. And the last step is basically me.

But basically, stuff doesn't come to me. Because there's usually, before me, there's the CMO. So there's a lot of steps.

But basically, stuff doesn't come to me. Because there's usually, before me, there's the CMO. So there's a lot of steps.

But basically, stuff doesn't come to me. Because there's usually, before me, there's the CMO. So there's a lot of steps.

I'm trying to remember what that one was. There...

I'm trying to remember what that one was. There...