Luke Peters

And we did 80 million the last year. Yeah. Over the course of, of, you know, we did well over half a billion total, but then grew up to that size of a company. Yeah. So what happened was, So the beginning is kind of funny. I come from a big family. So I come from a 12 people in my family. Okay. 12 siblings and, uh, growing up here in Orange County.

And we did 80 million the last year. Yeah. Over the course of, of, you know, we did well over half a billion total, but then grew up to that size of a company. Yeah. So what happened was, So the beginning is kind of funny. I come from a big family. So I come from a 12 people in my family. Okay. 12 siblings and, uh, growing up here in Orange County.

And, um, it was always just, if you want something, you had to go make it, buy it, uh, you know, fight for it, whatever you had to kind of, you know, make your own way. Right. Well, anyways, I wasn't that great of a student, but I did finally graduate college and I, um, but I got excited about science. I became a hazardous waste scientist.

And, um, it was always just, if you want something, you had to go make it, buy it, uh, you know, fight for it, whatever you had to kind of, you know, make your own way. Right. Well, anyways, I wasn't that great of a student, but I did finally graduate college and I, um, but I got excited about science. I became a hazardous waste scientist.

And, um, it was always just, if you want something, you had to go make it, buy it, uh, you know, fight for it, whatever you had to kind of, you know, make your own way. Right. Well, anyways, I wasn't that great of a student, but I did finally graduate college and I, um, but I got excited about science. I became a hazardous waste scientist.

So I'm working for like a part of the government and this is after hustling as a kid. Right. And it's, it's kind of boring, you know, and all the old guys are like, man, what are you doing here? You're young, you know, come back here to retire. Like you got to get out in the world. Meanwhile, my little brother was selling stuff online. Okay. And at this time I'm probably, you know, 24 maybe.

So I'm working for like a part of the government and this is after hustling as a kid. Right. And it's, it's kind of boring, you know, and all the old guys are like, man, what are you doing here? You're young, you know, come back here to retire. Like you got to get out in the world. Meanwhile, my little brother was selling stuff online. Okay. And at this time I'm probably, you know, 24 maybe.

So I'm working for like a part of the government and this is after hustling as a kid. Right. And it's, it's kind of boring, you know, and all the old guys are like, man, what are you doing here? You're young, you know, come back here to retire. Like you got to get out in the world. Meanwhile, my little brother was selling stuff online. Okay. And at this time I'm probably, you know, 24 maybe.

And he's, you know, I don't know how 18, something like that, 19. And he's selling stuff online, making tons of money, driving a sports car. I'm driving a beat up truck, you know, an hour and a half into LA. And I'm like, wait, something's wrong. So I just start burning the midnight oil, uh, I see that HVAC is actually an untapped category. Okay.

And he's, you know, I don't know how 18, something like that, 19. And he's selling stuff online, making tons of money, driving a sports car. I'm driving a beat up truck, you know, an hour and a half into LA. And I'm like, wait, something's wrong. So I just start burning the midnight oil, uh, I see that HVAC is actually an untapped category. Okay.

And he's, you know, I don't know how 18, something like that, 19. And he's selling stuff online, making tons of money, driving a sports car. I'm driving a beat up truck, you know, an hour and a half into LA. And I'm like, wait, something's wrong. So I just start burning the midnight oil, uh, I see that HVAC is actually an untapped category. Okay.

Back in the day, it was like, you know, the digital stuff was being sold online. Okay. And, and I know you're a marketer. So it's like, even back then people were selling Ram computer stuff, but this is like 2000 and 2001. Right. But nobody's selling, uh, Anything semi-commercial or HIV, nobody. And the people who were selling it, they sucked.

Back in the day, it was like, you know, the digital stuff was being sold online. Okay. And, and I know you're a marketer. So it's like, even back then people were selling Ram computer stuff, but this is like 2000 and 2001. Right. But nobody's selling, uh, Anything semi-commercial or HIV, nobody. And the people who were selling it, they sucked.

Back in the day, it was like, you know, the digital stuff was being sold online. Okay. And, and I know you're a marketer. So it's like, even back then people were selling Ram computer stuff, but this is like 2000 and 2001. Right. But nobody's selling, uh, Anything semi-commercial or HIV, nobody. And the people who were selling it, they sucked.

And so I just learned HVAC or learned SEO and just stumbled on that category because it showed, because at the time, Yahoo showed that there was a lot of searches for portable air conditioners. That's literally how I got into this business. And just from the beginning, we were just cashflow in it. It was the search. It was super easy to show up and search

And so I just learned HVAC or learned SEO and just stumbled on that category because it showed, because at the time, Yahoo showed that there was a lot of searches for portable air conditioners. That's literally how I got into this business. And just from the beginning, we were just cashflow in it. It was the search. It was super easy to show up and search

And so I just learned HVAC or learned SEO and just stumbled on that category because it showed, because at the time, Yahoo showed that there was a lot of searches for portable air conditioners. That's literally how I got into this business. And just from the beginning, we were just cashflow in it. It was the search. It was super easy to show up and search

Um, I didn't even think there were paid ads at that time, 2001, there may have been, but you know, early on the paid, paid ads were super cheap. And so we just, it was all DTC up until like 2012. And, and of course paid ads came in, you had paid ads, you had, you know, all the typical, um, things except social media wasn't that big back then.

Um, I didn't even think there were paid ads at that time, 2001, there may have been, but you know, early on the paid, paid ads were super cheap. And so we just, it was all DTC up until like 2012. And, and of course paid ads came in, you had paid ads, you had, you know, all the typical, um, things except social media wasn't that big back then.

Um, I didn't even think there were paid ads at that time, 2001, there may have been, but you know, early on the paid, paid ads were super cheap. And so we just, it was all DTC up until like 2012. And, and of course paid ads came in, you had paid ads, you had, you know, all the typical, um, things except social media wasn't that big back then.