Luke Thompson

And if that's...

what the substance of Luke's English podcast is then it is certainly literally literally true that LEP is so hot right now but also you might say if Luke's English podcast was trending and everyone was talking about it and all the algorithms were pushing it and

all the short form content was all about it, which is absolutely not the case.

And I clearly need to change my whole podcasting game.

I've been doing this for years.

And for many years, it's always been a successful format that I just try to make the episodes good and then publish them and hope that the rest will take care of itself.

But these days, you've got to be

so much more entrepreneurial about it you've got to be making clips and shorts and bips and bops and bids and baps and ticks and tocks and you know you've got to do all of that other stuff haven't you god at this point i know there's millions of you going i'll do it for you look i will do it for you i'm i specialize in making short form content i'd be glad to do it and i'll be i'll be um inundated with requests from people who want to do it for me um

Anyway, that's another question for another time.

Luke's English podcast is just so hot right now, everyone's talking about it.

She's one of the hottest new writers in Britain.

AI is the hottest thing in tech today.

That neighbourhood is really hot at the moment.

meaning that people want to go there.

People want to purchase places there.

It's the cool place to go.

Hot property, the hot favourite.

France are the hot favourite for the World Cup.

Spain are the hot favourite for the World Cup.

Is it France or Spain?