Luke Vargas

So I'm just curious what all this means for these consumer facing brands.

And a shopper might see this, what, scan a code here on your phone to see what the actual price is or a digital screen, buy an item on a shelf or something like that?

You mentioned private label.

In terms of how the brands see this on their bottom line, are they finding ways to increase their margins there?

They've got to, right?

If that's where the consumer's going, that's got to become a more efficient part of their business.

I've been speaking to Melissa Minko, the Global Director for Retail Strategy and Insights at CI&T.

Melissa, thank you so much for being with us on What's News.

And that's it for What's News for this Thursday morning.

Today's show was produced by Hattie Moyer.

Our supervising producer is Sandra Kilhoff.

And I'm Luke Vargas for The Wall Street Journal.

We'll be back tonight with a new show.

Until then, thanks for listening.

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It's Friday, February 6th.

I'm Luke Vargas for The Wall Street Journal, and here is the AM edition of What's News, the top headlines and business stories moving your world today.