Lulu Cheng Meservey

Lulu Cheng Masurvi is one of the sharpest minds in communications today.

Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms.

Lulu is known as the go-to strategist for CEOs, founders, and policymakers navigating high-stakes moments.

In this episode, she explains how to grab attention in a noisy world filled with AI slop, appeal to human psychology, and build trust instead of farming engagement.

I don't want to insulate.

Yeah.