Lura Forcum

Yes. So I would say like the key motivation for everybody is their relationships and feeling connected to other people, the people around them. It's their family, it's their friends, it's neighbors and communities. Like we are inherently social animals and you can explain so much of human behavior by trying to like protect those relationships.

People flourish when they're connected to other people. And they, like we know now that people who are socially isolated, just life is really hard for them. They have poor health outcomes. All kinds of things. So we are social creatures.

People flourish when they're connected to other people. And they, like we know now that people who are socially isolated, just life is really hard for them. They have poor health outcomes. All kinds of things. So we are social creatures.

People flourish when they're connected to other people. And they, like we know now that people who are socially isolated, just life is really hard for them. They have poor health outcomes. All kinds of things. So we are social creatures.

Absolutely. I mean... So one of the relationships we have is with ourself, right? Like you could think of that as almost a social relationship and people buy things and ideas, right? And like relationships in some senses when it helps them feel more connected to themselves, like that's their identity, right? Like that is our relationship with ourself.

Absolutely. I mean... So one of the relationships we have is with ourself, right? Like you could think of that as almost a social relationship and people buy things and ideas, right? And like relationships in some senses when it helps them feel more connected to themselves, like that's their identity, right? Like that is our relationship with ourself.

Absolutely. I mean... So one of the relationships we have is with ourself, right? Like you could think of that as almost a social relationship and people buy things and ideas, right? And like relationships in some senses when it helps them feel more connected to themselves, like that's their identity, right? Like that is our relationship with ourself.

So whatever marketers can do to make it seem like their product helps you be more connected to yourself or to the other people in your life. Like that's such a motivating factor.

So whatever marketers can do to make it seem like their product helps you be more connected to yourself or to the other people in your life. Like that's such a motivating factor.

So whatever marketers can do to make it seem like their product helps you be more connected to yourself or to the other people in your life. Like that's such a motivating factor.

Yeah, absolutely.

Yeah, absolutely.

Yeah, absolutely.

I have a very geeky American dream. And this is kind of what I have realized as my career has developed. But like, to me, what's really excited, exciting is when people are participating in public policy conversations, which I know, It's not for everybody, right? But I know it's important to you too.

I have a very geeky American dream. And this is kind of what I have realized as my career has developed. But like, to me, what's really excited, exciting is when people are participating in public policy conversations, which I know, It's not for everybody, right? But I know it's important to you too.

I have a very geeky American dream. And this is kind of what I have realized as my career has developed. But like, to me, what's really excited, exciting is when people are participating in public policy conversations, which I know, It's not for everybody, right? But I know it's important to you too.

And I think the thing that's really important is people making their voices known about what they need to live their lives the way they want, what they don't need. And that's how we make everybody better off. And I know that politics right now happens in a way that's very off-putting to people. A lot of people are checked out because they don't want to participate in

And I think the thing that's really important is people making their voices known about what they need to live their lives the way they want, what they don't need. And that's how we make everybody better off. And I know that politics right now happens in a way that's very off-putting to people. A lot of people are checked out because they don't want to participate in

And I think the thing that's really important is people making their voices known about what they need to live their lives the way they want, what they don't need. And that's how we make everybody better off. And I know that politics right now happens in a way that's very off-putting to people. A lot of people are checked out because they don't want to participate in

in the vitriol and divisiveness that you talked about. And so what I realized was I wanted to take my research expertise and like that background and translate it into like, can we make this better? Can we make it so that people want to participate in politics? It doesn't feel polarizing. It feels like something for everybody. So