Lura Forcum

So what we hear from our audience is like, we expect government to be effective, end of story. And, you know, When parties are instead just kind of obstructing and not working with the other side, that is not serving anybody but them, right? So it's really interesting. Obviously, we do a lot of research on our audience. We do serving and polling. We do some AI insights work.

And we do focus groups and one-on-one interviews. And one of the things that strikes me a lot is that independents are... excuse me, independents are like incredibly thoughtful people who understand that policy is really complex and there are trade-offs in policy, right? Like you think you're getting one thing, you end up with something else.

And we do focus groups and one-on-one interviews. And one of the things that strikes me a lot is that independents are... excuse me, independents are like incredibly thoughtful people who understand that policy is really complex and there are trade-offs in policy, right? Like you think you're getting one thing, you end up with something else.

And we do focus groups and one-on-one interviews. And one of the things that strikes me a lot is that independents are... excuse me, independents are like incredibly thoughtful people who understand that policy is really complex and there are trade-offs in policy, right? Like you think you're getting one thing, you end up with something else.

And so they're just aware that like, this is a complicated process and having these two super polarized parties is not going to get you the kind of good high quality policy that would make people's lives better.

And so they're just aware that like, this is a complicated process and having these two super polarized parties is not going to get you the kind of good high quality policy that would make people's lives better.

And so they're just aware that like, this is a complicated process and having these two super polarized parties is not going to get you the kind of good high quality policy that would make people's lives better.

Compromise means like, Oh, you gave in and you're weak. Yeah.

Compromise means like, Oh, you gave in and you're weak. Yeah.

Compromise means like, Oh, you gave in and you're weak. Yeah.

Yes. You found common ground. Like that's, that's actually some strength because it's like you knew what was important to you. You understood what was important to the other side and you found an area where you could overlap.

Yes. You found common ground. Like that's, that's actually some strength because it's like you knew what was important to you. You understood what was important to the other side and you found an area where you could overlap.

Yes. You found common ground. Like that's, that's actually some strength because it's like you knew what was important to you. You understood what was important to the other side and you found an area where you could overlap.

Yeah. I mean, some people describe this as politics where you're saying like the problem in politics is that my side doesn't have more power. And I think independents are saying, um, regardless of who has power, we expect you to govern. we expect the government to work. We expect some fiscal accountability. Like let's be sensible here with our spending.

Yeah. I mean, some people describe this as politics where you're saying like the problem in politics is that my side doesn't have more power. And I think independents are saying, um, regardless of who has power, we expect you to govern. we expect the government to work. We expect some fiscal accountability. Like let's be sensible here with our spending.

Yeah. I mean, some people describe this as politics where you're saying like the problem in politics is that my side doesn't have more power. And I think independents are saying, um, regardless of who has power, we expect you to govern. we expect the government to work. We expect some fiscal accountability. Like let's be sensible here with our spending.

And let's be sensible on the social side too. Like we can tolerate other people's behavior that doesn't impact us. And we see a lot of that. We see it in younger generations, especially are more likely to say that they're independent because they, they really don't see either side as totally representing who they are.

And let's be sensible on the social side too. Like we can tolerate other people's behavior that doesn't impact us. And we see a lot of that. We see it in younger generations, especially are more likely to say that they're independent because they, they really don't see either side as totally representing who they are.

And let's be sensible on the social side too. Like we can tolerate other people's behavior that doesn't impact us. And we see a lot of that. We see it in younger generations, especially are more likely to say that they're independent because they, they really don't see either side as totally representing who they are.

Yeah. It's really more like a tribe than it is.