Lynne Thoman

It is my pleasure. I really enjoyed your book.

It is my pleasure. I really enjoyed your book.

Can you talk about some examples of the greatest loon shots and how they actually happened?

Can you talk about some examples of the greatest loon shots and how they actually happened?

So interesting. And Andy Jassy, who created that cloud business at Amazon, of course, is now Jeff Bezos' successor as CEO. And if you look broadly at these inventors of loonshots, who is it that comes up with them?

So interesting. And Andy Jassy, who created that cloud business at Amazon, of course, is now Jeff Bezos' successor as CEO. And if you look broadly at these inventors of loonshots, who is it that comes up with them?

What do you think about the idea of failing fast?

What do you think about the idea of failing fast?

I was fascinated that many seemingly brilliant ideas, at least in retrospect, are dismissed as crazy. Can you talk about your example of what James Bond and Lipitor have in common?

I was fascinated that many seemingly brilliant ideas, at least in retrospect, are dismissed as crazy. Can you talk about your example of what James Bond and Lipitor have in common?

Large organizations have the people and the money to back big ideas. Why don't large organizations innovate more?

Large organizations have the people and the money to back big ideas. Why don't large organizations innovate more?

Can you talk about the barbell structure, what you call the soldiers and creatives?

Can you talk about the barbell structure, what you call the soldiers and creatives?

Let's talk about Apple. Steve Jobs was amazingly creative with the iPhone, music, the App Store, iPads, and MacBooks. Apple under Tim Cook doesn't seem as inventive, yet Apple is thriving, and it's now the largest company in the world by market capitalization. How do you see Apple?

Let's talk about Apple. Steve Jobs was amazingly creative with the iPhone, music, the App Store, iPads, and MacBooks. Apple under Tim Cook doesn't seem as inventive, yet Apple is thriving, and it's now the largest company in the world by market capitalization. How do you see Apple?

So you believe that the support and execution of loonshot ideas is what's critical, not necessarily the idea itself?

So you believe that the support and execution of loonshot ideas is what's critical, not necessarily the idea itself?

So interesting that companies like Apple and Amazon have both the product type and the strategy innovations, whereas some other companies may have just the product type innovation or just a strategy innovation, like American Airlines and the frequent flyer programs. Safi, what are the three takeaways you'd like to leave the audience with today?

So interesting that companies like Apple and Amazon have both the product type and the strategy innovations, whereas some other companies may have just the product type innovation or just a strategy innovation, like American Airlines and the frequent flyer programs. Safi, what are the three takeaways you'd like to leave the audience with today?