Mónica Guzmán

Someone's on their way out the door.

Someone's really busy and has something to do.

And you don't want to bring up a tough topic when there isn't time to really sit with it because people's impatience will play a role.

The second one is attention.

So how much of the other person's attention do you really have and how much of your attention do they have?

A lot of times we're online and people have a million tabs open and their mind is splintered into a bunch of things.

You don't know if they're waiting for the bus or if they're having a conversation.

If you're on the phone and texting, they're having two other conversations that you're not even privy to.

So only about 20% of their brain is with you every like minute and a half.

So is that a time when you wanna be talking about tough things?

You'd rather have them all there.

Then there's parity, which is P-A-R-I-T-Y, which is about sort of the balance of power.

And I mean this in a platform sense, a sort of technological sense.

If someone's on stage and someone's asking a question with a microphone, the person on stage has the power.

If someone is posting on Facebook and someone is commenting, the person posting on Facebook can erase that comment, block that person, hide it.

You don't have that parody, which is why you often go on social media sites and you see someone post something controversial, right?

And then you're like peering into the comments going, man, I wonder if people kind of disagreed.

And then, well, they never do because we're so used to being filtered out, right, of our friends' pages in a lot of ways.

Then there's containment, which is so important.

Containment is the degree to which your conversation is actually contained to the people participating in it.