Maddie Borge

People are spending their money on more like themselves and their development, you know, because if you can't, you know, buy a house or you can't like buy a car or whatever, then it's more like, okay, what can I do for me?

You know, it's the little luxuries.

That's one of the things which kind of, I mean, there's this rise.

or what is a little little luxury is like a little treat and that's why we see this really high uh increase in like discretionary spending on things in a generation that doesn't have as much money as the previous generations you know so like you can spend a lot more money on you know a matcha a five pound matcha a day or like getting your nails done as a little luxury for yourself the thing with this is the lipstick effect the idea of it was it's coined a long time ago right like 20 years