Maddison Sullivan-Thorpe
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So maybe Spotify was involved as well.
It's very interesting because obviously a lot of money comes from those types of placements, which we have seen in a few series, as you mentioned.
Flaming Hot Cheetos.
Just in case, yeah.
I also did see that this is the first time that Amazon Prime with actors have allowed them to also work with not only Liquid IV in the show, but then also do ads outside of it that run during the show as well.
The actors that play Hannah and Garrett are in the ads for Liquid IV in between as well, which is just like the best, I feel like, marketing strategy you could possibly have as a brand, like a win for the brand.
Not so much the person watching it.
But a win for the brand.
Or Skims.
Do we think Skims might jump in on this one?
She wants what she wants, everyone.
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This is Stylish, the podcast for all things fashion, lifestyle, brand and beauty.
We've got a new little dynamic trio in the room today.
This is our first time as a trio.
No, we haven't.
We've got Naima, Jo and Mads in the room.
New trio unlocked.