Maddison Sullivan-Thorpe

I hadn't even thought about that.

Literal facts.

To your point, Mads, an article that was published by an Irish publication, RTA, last year, they spoke to a clinical psychologist, Dr. Marley Coyne, on why young adult dramas have become like super popular for millennials and we just like can't get enough of it.

And she said teen dramas revisit a time when our own identities were being formed.

Watching these shows is a safe, direct way to revisit these complex emotions without reliving them directly.

Almost like a gentle exposure therapy where you can remember the past, but you don't have to live it out.

Actually, that ties into your comment as well, Annika, which is so true.

That was Tell Me Lies for me.

Okay.

Yes, true.

Wait, no, was that Spotify that was opened?

Or Apple Music.

Or Spotify, the crushing playlist.

I saw that.

Oh, there you go.

So maybe Spotify was involved as well.

It's very interesting because obviously a lot of money comes from those types of placements, which we have seen in a few series, as you mentioned.

Flaming Hot Cheetos.

Just in case, yeah.

I also did see that this is the first time that Amazon Prime with actors have allowed them to also work with not only Liquid IV in the show, but then also do ads outside of it that run during the show as well.