Madelaine Petsch

And I was, like, I've got to figure this out.

I can't.

Right.

I can't live like this.

I was on a show called Riverdale where we were given like kind of the keys to the castle in a sense, like Roberto Aguirre-Sacasa, who was our showrunner, really trusted the five of us to bring these characters to life and to like champion them till the end of time.

And so when you're given autonomy like that,

you know, in childhood and then in, like, my first real meaningful job, I was taught at a very early part of my career how to produce and, like, that my creativity and my voice was powerful.

And so through that, I got, like, a master class in producing and how to make a TV show and, you know, all of those things and felt that bug for the things I was being sent were carbon copies of a character I already played that would never be better than her, you know?

And I was like, people don't have...

in one of the most creative fields in the world people aren't creative enough to see outside of what you've seen me do like the whole job is to be somebody else and yet now i've done somebody else and you want me to be that person again for your project it's very interesting so it kind of came out of a place of necessity for me in my career of like i'm not interested by these characters i'm being sent i want to go find the ones that interest me and make them myself and then

As it's evolved, you know, in the last year and a half, I think we're like, I think I said this a little earlier, like we're so risk averse right now.

Yeah.

It's a huge accomplishment.

Seriously.

I don't even think it's shitting all over the industry.

I think it's just – it's the nature of where we're at right now.

Being risk-averse isn't a bad thing.

At the end of the day, this is a business.

So of course there's going to be – the people who make the decisions are in charge of money.

It's a business.