Mads

We want to help agents, customers, end customers in real time.

We haven't been able to do that ourselves, but then we got Olivia on board.

We started the journey in our own Effortless Trinity to make customer service effortless for customers and consumers, agents, and admins.

Of course, one of the very, very big and important next steps in that is the automation chatbot intelligence piece of that trinity.

So it's actually not an optimistic approach.

It's been there for a long time.

Of course, we had to have the funds and the backing to make such a big move for a company of, at that point, 200 employees or so.

No, we're north of 15.

So, yeah.

North of 1.5 at that point?

At the point with funding or when we acquired the first company?

No, that was around the $10 million, as you mentioned there.

Correct, yes.

Yes, and more.

Growing rapidly.

The next level is between 15 and 20, then you can get some numbers there, right?

So we're growing rapidly, yes, but we're also using the right amount of time for integrations, especially on the people side and the product side.

And that will maybe for a quarter or two take a little bit momentum out of your hyper growth, but it's a very, very big investment for us as a product-led company.

Very, very good question, Nathan.

Actually, it is a double thing we're doing here.