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Maggie Jackson

๐Ÿ‘ค Speaker
139 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And we have a tremendous stress response to uncertainty that makes sense because we evolved to need answers.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

So when we're put in that spot, when we're on the spot with being uncertain, we actually feel stressed.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

But while your heart might beat and you might sweat a bit, at the same time, there are these astonishing changes in the brain that are remarkably positive.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

For instance, your focus widens.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

and your brain becomes more receptive to new knowledge.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

Your working memory actually is bolstered when you're in that uncertain moment.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And so the brain, as one neuroscientist told me, is telling itself there's something to be learned here.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

partly because we equate that uncertainty with this negative condition.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

But at the same time, if you can sort of understand that uncertainty is a moment of vigilance, it's not an easy thing.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

It's actually challenging.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

to wake up from the status quo from your expectation.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

You thought you were going to get there on time.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

You thought that maybe this job wouldn't have a mean boss or whatever, but your expectations are broken.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

That's exactly when the human being learns.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

That's why babies seek out what's surprising in their environment.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And so uncertainty, if we don't cut short the opportunity to be uncertain, then we can learn.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

It's actually the foundation, the stepping stone to learning.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And it's really important.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And one illustration comes from a study of CEOs in Europe when the European Union was expanding.

Something You Should Know
Why Audiences Behave the Way They Do & The Hidden Benefits of Uncertainty - SYSK Choice

And two business school professors studied and surveyed and interviewed 100 CEOs in Western Europe about this change.