Magnus Åström

Yeah, long before it called SaaS.

The first company was then was ASP, Application Service Provider.

Yeah, we started that company 2000, right off the crash we had here in Sweden, I think we had an international crash as well.

But we started that company 2000.

And what we did was, you know, connecting transportation providers with transportation buyers.

to help businesses to control their flow of goods in a better way.

And also the cost of transportation and divide cost per package, you know, get better control and visibility over the, over the logistics.

So that was what we did.

And we started with the big, you know, bigger companies like Ericsson, SKF, and those, those types of companies to get, get started.

It was, uh, about, uh,

Two and a half million, roughly.

We sold it to a Swedish group that were building like a consultant group combined with software.

So we sold it earlier than we, you know, and then the plan, because the next, the next, the buyer was having a really, really interesting plan.

And it turned out pretty well, but now I think they sold most of the other businesses and now it's back where Primelog is the core again.

So it's still running and well.

I don't really, actually, to be honest, I don't remember.

It was a while ago and I was quite heavily diluted at that time.

I got enough to buy myself a big house and not have to worry too much about, you know,

costs and so that's that's so got me to the first step on the of the entrepreneurial career and and you know the foundation to start you know the new company why were you so deluded did you have a bunch of co-founders or you raised a bunch of capital or what

I had both co-founders, but we had a really, really heavy situation in Sweden at that time because we had a tremendous crash with Boo.com and all the venture capital were totally out of the market.