Magnus Åström

And we started the company basically a few days after that crash.

And I had seven employees from the very start.

I just bought a house with my family and everything was really, really tough.

So we brought in money.

The money we could find, we brought in at very, very low valuation.

How much money did you raise?

We raised roughly, you know, one and a half million or something like that.

Not more than that.

And we were actually, the idea was to help customers to sell to sea level instead of selling lower down in the organization.

We were helping them to get a higher up in the organization to get better deals and to get, you know, the better roadmap with the customers.

And so we had a method to do that and help customers do that.

But the idea behind it was to run those sales processes for the customer in order to capture and get data about the decision making and their needs and start building a database across Europe and basically make money on that database instead of the sales process itself.

And we did pretty well, but my... It's pretty well.

Yeah, it turned out to be too heavy on the consultant side.

So I decided to sell the company because it didn't turn out as a software play as I would like it to be.

And the database itself were not as big as it should be.

So it ended up being more of a consultant business, which I, well, it's interesting, but it's not what I wanted it to be.

So I sold my share and went on to NowDirect.

Uh, one and a half million.

And that was a hundred percent, you know, based on, on the time that we spent with customers.