Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Magnus Åström

👤 Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Yeah, it's a SaaS model with the pay per month, but the fee is based on the value that we deliver.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

So we, we, we raised, uh, about a hundred K in total.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And now in the beginning, and then we built the first version of the first product and we, we took it to 190 K and monthly revenue, but that product was not scalable enough.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

November, 2012.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

But the product that we had at that time was too simple.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And we went international.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We founded in Sweden.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And when we started the UK and the Netherlands, we found that this product is not scalable enough.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

The competition is too hard.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

So we decided to do a Pivo.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And, uh,

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We did that 2014, we launched this product that we have right now, which is based on machine learning and it's channel agnostic and worked on top on other products.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And now we have 19 customers on that product and we are on a MRR of 220K.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And what is, so how much total have you raised?

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We have raised 7 million.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We just raised a series A round and we got the money on the count, you know, late November.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

That's total?

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Yeah, so we did 2 million in total in a couple of seed rounds, and then now we did an A round with 5 million A round.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Yeah, one has churned.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

In the last two and a half years, we have lost one customer.