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Magnus Åström

👤 Speaker
156 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We have 28 people in the team.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

50% is R&D, data scientists and developers.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And the rest is divided 50-50 between sales and marketing and customer success.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And where are you guys based?

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

We have the headquarter in R&D in Stockholm.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And we have most of the sales people in the UK and the Netherlands for the moment.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And we are just about to start our business in the U.S.,

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

It's about two-thirds on sales and one-third on marketing, roughly.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

It's mostly content marketing.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

It's very targeted marketing because we have a quite, you know, targeted audience that we need to talk to.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And so it's mostly content marketing events and such.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Currently, not too much because we just raised the money and we haven't ramped up yet.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

But for the year, we are looking to spend roughly, well, half a million or something like that.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Not too much.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

So it's quite light on marketing.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

It's a sales play a lot.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

Some is going to be invested in R&D, but most of it in sales.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And we are, I mean, for us as a European company, it's a quite big thing to go across the Atlantic and start the U.S.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

operations and hire people in the U.S.

SaaS Interviews with CEOs, Startups, Founders
EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

And I will move there myself.