Magnus Åström
👤 SpeakerAppearances Over Time
Podcast Appearances
We have 28 people in the team.
50% is R&D, data scientists and developers.
And the rest is divided 50-50 between sales and marketing and customer success.
And where are you guys based?
We have the headquarter in R&D in Stockholm.
And we have most of the sales people in the UK and the Netherlands for the moment.
And we are just about to start our business in the U.S.,
It's about two-thirds on sales and one-third on marketing, roughly.
It's mostly content marketing.
It's very targeted marketing because we have a quite, you know, targeted audience that we need to talk to.
And so it's mostly content marketing events and such.
Currently, not too much because we just raised the money and we haven't ramped up yet.
But for the year, we are looking to spend roughly, well, half a million or something like that.
Not too much.
So it's quite light on marketing.
It's a sales play a lot.
Some is going to be invested in R&D, but most of it in sales.
And we are, I mean, for us as a European company, it's a quite big thing to go across the Atlantic and start the U.S.
operations and hire people in the U.S.
And I will move there myself.