Malcolm Gladwell

And so the screenwriter actress, Britt Marling, a friend of mine, I said, Britt, I have this problem with The Little Mermaid. She said, so do I. And so she rewrote. I got her on the case. And then we performed it. I got Jodie Foster and Glenn Close to play key roles. And what I really wanted, the final piece was, I wanted Disney to sue us. Because I've heard they're famously litigious.

And I thought, this is the greatest marketing opportunity in the history of my podcast. My podcast is not as big as yours. I need to have these kinds of Yes. And so I did everything in my power to bring this to the attention of the attorneys at Disney. Nothing. To this day. Basically, I accused them of everything under the sun. I ripped off their content.

And I thought, this is the greatest marketing opportunity in the history of my podcast. My podcast is not as big as yours. I need to have these kinds of Yes. And so I did everything in my power to bring this to the attention of the attorneys at Disney. Nothing. To this day. Basically, I accused them of everything under the sun. I ripped off their content.

And I thought, this is the greatest marketing opportunity in the history of my podcast. My podcast is not as big as yours. I need to have these kinds of Yes. And so I did everything in my power to bring this to the attention of the attorneys at Disney. Nothing. To this day. Basically, I accused them of everything under the sun. I ripped off their content.

I did everything you're supposed to do to get a lawsuit. No lawsuit.

I did everything you're supposed to do to get a lawsuit. No lawsuit.

I did everything you're supposed to do to get a lawsuit. No lawsuit.

It was like when they, remember they were banning books again in like Florida. And the first thing they did was like, am I on the list? Am I on the list? Oh, please. Oh, please, please, please. I wasn't on the list.

It was like when they, remember they were banning books again in like Florida. And the first thing they did was like, am I on the list? Am I on the list? Oh, please. Oh, please, please, please. I wasn't on the list.

It was like when they, remember they were banning books again in like Florida. And the first thing they did was like, am I on the list? Am I on the list? Oh, please. Oh, please, please, please. I wasn't on the list.

You know, the story that got me writing this book is I wanted to say something about the opioid crisis, which I think is kind of the most under-discussed thing going on in our society right now. And I wanted to understand how it was that OxyContin makes this happen. I mean, it's not the first painkiller. It's not the first opioid painkiller. It's not the first addictive painkiller.

You know, the story that got me writing this book is I wanted to say something about the opioid crisis, which I think is kind of the most under-discussed thing going on in our society right now. And I wanted to understand how it was that OxyContin makes this happen. I mean, it's not the first painkiller. It's not the first opioid painkiller. It's not the first addictive painkiller.

You know, the story that got me writing this book is I wanted to say something about the opioid crisis, which I think is kind of the most under-discussed thing going on in our society right now. And I wanted to understand how it was that OxyContin makes this happen. I mean, it's not the first painkiller. It's not the first opioid painkiller. It's not the first addictive painkiller.

Yet it's the one that sets in motion this epidemic that now kills over 100,000 Americans every year, which is such an astonishing number. I don't understand how we even wrap our minds around how many Americans die every year of overdoses.

Yet it's the one that sets in motion this epidemic that now kills over 100,000 Americans every year, which is such an astonishing number. I don't understand how we even wrap our minds around how many Americans die every year of overdoses.

Yet it's the one that sets in motion this epidemic that now kills over 100,000 Americans every year, which is such an astonishing number. I don't understand how we even wrap our minds around how many Americans die every year of overdoses.

But understanding that there was this very, very deliberate Machiavellian, brilliant but evil strategy they followed, which was an epidemic strategy, which was all about... understanding that they did not need to convince the majority of doctors to prescribe opioids to start an epidemic.

But understanding that there was this very, very deliberate Machiavellian, brilliant but evil strategy they followed, which was an epidemic strategy, which was all about... understanding that they did not need to convince the majority of doctors to prescribe opioids to start an epidemic.

But understanding that there was this very, very deliberate Machiavellian, brilliant but evil strategy they followed, which was an epidemic strategy, which was all about... understanding that they did not need to convince the majority of doctors to prescribe opioids to start an epidemic.

They only needed, in fact, they end up, the statistic I was, is at the core of this was, they ended up, we ended up with a situation at the end of OxyContin's life where 1% of American doctors were prescribing 50% of the OxyContin. Yes. And that's the whole game. They understood, we don't even have to worry about, we can basically ignore 99% of doctors. Our concern is with the 1%.