Malcolm Gladwell

Well, Malcolm, just an incredible body of work you have.

Thank you so much for being here with us today.

Yeah, you've made me think about all the ways I need to be a better leader and where I'm fucking up.

So thank you for that.

And where do you like people to follow you the most?

Is it on Twitter?

Yeah, which is incredible.

Okay, and maybe a little teaser that there might be a new book coming out.

Which just incredible title.

I can't wait to read it.

Thank you so much for being here today.

I'm Malcolm Gladwell.

Welcome to season seven of Smart Talks with IBM.

This year, we're exploring new stories about how companies are using the latest advancements in AI and quantum computing to create smarter business.

For the first episode of the season, I flew to Austin, Texas to join Surajit Ghosh on stage at South by Southwest.

Surajit is chief AI officer at Heineken, the world's pioneering beer company.

Founded in 1864, Heineken has deep roots, but it continues to push the boundaries of innovation today.

In 2020, the company came up with a goal to become the world's best connected brewer.

Surajit plays a key role in leading that transformation.

And I sat down with him in front of a live audience to understand what that journey looks like and what it takes to reinvent a global company from the inside out.