Malcolm Gladwell

You've got these data streams, and presumably there is some overlap between them, but that's fine.

You're just feeding as much data as you can from these two different sources into...

The IBM black box.

And the IBM black box is generating stories for us, ideas, observations, insights.

In the course, this might possibly be a naive question.

In the course of a fight...

How many insights are being generated?

Give me an example of the kind of insight you get that you probably would never have gotten in the kind of previous universe.

You need to have buy-in from the commentators.

Genuine engagement with the insights is actually, from the viewer's standpoint, the most interesting thing.

The idea that there would be some tension between what we're seeing and what's actually happening, that is one of the most interesting things in sport, right?

Oh, I thought Steph Curry had a great game.

And then I look at the stat line afterwards, and it's like...

Or the opposite is even better.

He looked terrible out there.

And I look at the stat line and it's like, oh my God, he was like shot 70% from the field.

Are we fundamentally changing the relationship between the fan and the sport?

Hearing you describe it, it strikes me that what you're doing is you're moving people around.

Up a level.

When you look back at your experience with fight data, are there a few categories that are essential to winning?