Malcolm Gladwell

Lucy? That is, you are Lucy, right? Yes, that's me.

Lucy? That is, you are Lucy, right? Yes, that's me.

Lucy? That is, you are Lucy, right? Yes, that's me.

This has been a lot of fun.

This has been a lot of fun.

This has been a lot of fun.

Pushkin.

Pushkin.

Oh, let's take a little bite here. One morning, not long ago, my colleague Ben-Nadav Hafri and I huddled in a small back room at Pushkin Industries to solve a mystery.

Oh, let's take a little bite here. One morning, not long ago, my colleague Ben-Nadav Hafri and I huddled in a small back room at Pushkin Industries to solve a mystery.

Through the glass wall of the room, we could see our fellow Pushkinites working on various prosaic podcasts and audiobooks. while we alone wrestled with an eternal question involving toasted bread. Just from a sensory perspective, there's a lot of crunch. Let's also not forget its size. Yes. Palmable. It's palmable.

Through the glass wall of the room, we could see our fellow Pushkinites working on various prosaic podcasts and audiobooks. while we alone wrestled with an eternal question involving toasted bread. Just from a sensory perspective, there's a lot of crunch. Let's also not forget its size. Yes. Palmable. It's palmable.

breakfast is the meal you make when you're barely conscious so the breakfast table is a super bowl for food companies lunch is eaten out dinner if you're lucky is prepared from scratch but think about breakfast all the day lies before you and you are in need of sustenance you want something wholesome but crucially easy a little ready-made breakfast foods become lifelong habits

breakfast is the meal you make when you're barely conscious so the breakfast table is a super bowl for food companies lunch is eaten out dinner if you're lucky is prepared from scratch but think about breakfast all the day lies before you and you are in need of sustenance you want something wholesome but crucially easy a little ready-made breakfast foods become lifelong habits

Brands fight tooth and nail for a prime spot at that table. Many have fought valiantly. Cheerios, Lucky Charms, Pop-Tarts, Rice Krispies. But there's only one breakfast item, legendary enough, that when I take a bite, suddenly I remember my childhood. Also, how my father felt about cutting the croissant bread. I think he viewed that as a kind of a sign of, as a kind of a defeat move.

Brands fight tooth and nail for a prime spot at that table. Many have fought valiantly. Cheerios, Lucky Charms, Pop-Tarts, Rice Krispies. But there's only one breakfast item, legendary enough, that when I take a bite, suddenly I remember my childhood. Also, how my father felt about cutting the croissant bread. I think he viewed that as a kind of a sign of, as a kind of a defeat move.

A sign of moral weakness, moral and sort of a lack of real kind of fiber when it came to eating your food. Or Ben takes a bite and suddenly he's off for the millionth time about Proust.

A sign of moral weakness, moral and sort of a lack of real kind of fiber when it came to eating your food. Or Ben takes a bite and suddenly he's off for the millionth time about Proust.

Our breakfast mystery comes in packages of six, but they cannot be eaten right out of the box. Each item inside must be split in two, then toasted, then buttered for the magic to work. And oh, the magic works. I'm talking, of course, about Thomas's English muffins, the most iconic breakfast bread of all time.

Our breakfast mystery comes in packages of six, but they cannot be eaten right out of the box. Each item inside must be split in two, then toasted, then buttered for the magic to work. And oh, the magic works. I'm talking, of course, about Thomas's English muffins, the most iconic breakfast bread of all time.