Malcolm Gladwell

Well, one last question for you. Define what success looks like for you. So you're how old are you? I just turned 50. You're a young man. I get to hear that very often. So let's assume you retire from Lilly at 65. Okay. And so take me 15 years into the future and tell me what would have to happen for you to feel like your time at Lilly has been a success.

Well, one last question for you. Define what success looks like for you. So you're how old are you? I just turned 50. You're a young man. I get to hear that very often. So let's assume you retire from Lilly at 65. Okay. And so take me 15 years into the future and tell me what would have to happen for you to feel like your time at Lilly has been a success.

Yeah. I was thinking, you know, when you were talking, and this is maybe a little bit far-fetched, but in the world of deterrence, So the question is, if I have a law that punishes you for a certain crime, the deterrent value of that law is a function of three things. The certainty of punishment. The swiftness of punishment and the severity of punishment.

Yeah. I was thinking, you know, when you were talking, and this is maybe a little bit far-fetched, but in the world of deterrence, So the question is, if I have a law that punishes you for a certain crime, the deterrent value of that law is a function of three things. The certainty of punishment. The swiftness of punishment and the severity of punishment.

And of the three, we spend the most time thinking about severity. Secondly, thinking about certainty. And the one that we neglect is swiftness. It takes years and years and years. And the argument that many people make is that swiftness is actually the most potent technique. of the three, if you know you're getting punished the next day.

And of the three, we spend the most time thinking about severity. Secondly, thinking about certainty. And the one that we neglect is swiftness. It takes years and years and years. And the argument that many people make is that swiftness is actually the most potent technique. of the three, if you know you're getting punished the next day.

Now, it's funny, because if you map that onto what you're talking about, you were talking about the idea of getting medicine the same day. What you're saying is the swiftness variable is the neglected one here. And what if, if we improve swiftness, do you think we would change the psychological circumstances around which people use drugs?

Now, it's funny, because if you map that onto what you're talking about, you were talking about the idea of getting medicine the same day. What you're saying is the swiftness variable is the neglected one here. And what if, if we improve swiftness, do you think we would change the psychological circumstances around which people use drugs?

In other words, would the adherence problem be solved if we address the swiftness problem?

In other words, would the adherence problem be solved if we address the swiftness problem?

Well, this has been really fascinating. Best of luck with all the work you're doing. I hope next time I see you, I'll have at least three wearables.

Well, this has been really fascinating. Best of luck with all the work you're doing. I hope next time I see you, I'll have at least three wearables.

Revisionist History is produced by Lucy Sullivan with Nina Bird Lawrence and Ben-Nadav Hafri. Our editor is Karen Shikurji, mastering by Jake Gorski. Our executive producer is Jacob Smith. Special thanks to Matt Romano, Eric Sandler, and Kira Posey. I'm Malcolm Gladwell. This is an iHeart Podcast.

Revisionist History is produced by Lucy Sullivan with Nina Bird Lawrence and Ben-Nadav Hafri. Our editor is Karen Shikurji, mastering by Jake Gorski. Our executive producer is Jacob Smith. Special thanks to Matt Romano, Eric Sandler, and Kira Posey. I'm Malcolm Gladwell. This is an iHeart Podcast.

Pushkin.

Pushkin.

Please do.

Please do.

Hello, hello, Revisionist History listeners. Malcolm here. Today we have a special guest in the house, Rachel Botsman. Rachel is a lecturer at Oxford University and a world-renowned expert on the topic of trust. And importantly, not most importantly, but importantly, She's the author of a new Pushkin audiobook, How to Trust and Be Trusted.

Hello, hello, Revisionist History listeners. Malcolm here. Today we have a special guest in the house, Rachel Botsman. Rachel is a lecturer at Oxford University and a world-renowned expert on the topic of trust. And importantly, not most importantly, but importantly, She's the author of a new Pushkin audiobook, How to Trust and Be Trusted.