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Manny Medina

๐Ÿ‘ค Speaker
244 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

You see what I mean?

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And because we are, you know, we're true to our Seattle-like roots in which we do what we say we're going to do.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

You know, we never market ahead of capability.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

We needed the ability for us to have an outlet to tell our story.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And that's what we bought CellSacker and that's what brings us here.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

Oh, it's less than one to one.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

So last time we talked, I think it was, you know, over one to one, one and a half or so SDR for AE.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And now we're dialing that down significantly to less than one SDR.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And we're going to get to one SDR for two AEs.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

So it's because we are nonstop testing.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

So we have a team actually internally that what they do is they test language.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And as we break down by persona, right?

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

So we figure out what persona we're reaching out.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And then for each of those personas, we break it down by segment.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

You see what I mean?

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

So you have, you know, persona, make market persona, enterprise persona.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

How many personas do you have, by the way?

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

Um, on the SDR team, I think we're testing about, uh, 15.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

And then go down one more layer.

SaaS Interviews with CEOs, Startups, Founders
Look Back: Can Outreach beat Vista Backed Salesloft?

You said each persona has segments.