Manny Medina

And then the moment you click on that and you see something on the website, you're also getting retargeted.

And at the same time, you're getting and then we see, you know, what do you spend time on?

And then we have a call outbound going to you saying, hey, I noticed you did this.

We want to talk about it.

So the ability to create that that surrounding of the experiencing is that is that what gives us the ability to measure what is efficient and what is not.

Yeah, the deal.

So CAAT paid back the ACD.

Okay.

And then how long does it take to land that deal?

You see what I mean?

Because if your team is prospecting against a deal, but it takes six months to land a $10,000 deal, that's not very efficient.

So you want to figure out what is the right ACD, CAC, deal length combination to figure out the right program for that.

You never want payback to be longer than 20 months.

Gross margin adjusted payback.

And it can be longer than 20 months.

Exactly.

I think it's in the 80% right now.

Okay, got it.

Good.

Okay.