Marc Brooker

If you aren't doing it hands-on, your opinion about it is very likely to be completely wrong.

I could spend a lot of time talking about that.

Yeah, I think you have to go super broad.

So I think there's a set of those things that come in from customers, from the world, right?

Like here is an unsolved problem.

I spend a lot of time meeting with AWS customers and listening to them talk about what are the things they still find difficult in our space?

What are they investing in?

Where are they spending their time?

Where would they prefer to be

not spending their time and focus on their core business instead.

And so that's one rich seam of ideas and focus on what's interesting.

I think completely at the other level is sort of on looking at the technical trends and you can look at just the kind of speeds and feeds like, wow, networks have gotten faster.

Storage has gotten faster.

We've seen this huge explosion in multi-core and now in GPUs.

And so there's a...

bottom-up innovation trend there too, which you can also look at and say, well, this enables all of these new things.

And

And then broadly kind of across the world, like what are the big trends that are going on?

What are the things that are changing in our industry?

What are the things that are changing in the world?