Marco Arment

In a recent member special, I told a story of when I left Windows because it just reached a point one day that I was just so irritated by how little it respected my time and my direction.

And I felt like I was being taken on a ride by Microsoft as the experience of my computer.

Apple is 1,000% there.

Using Apple software now feels like you're being taken for a ride.

That it's not your watch, it's Apple's watch.

And they want to show you some stuff.

And they want to do what they want to do.

And it used to be aligned with...

Well, what will be best for users?

How can we make this the best product for them?

And we will benefit from selling good products because we will make the best products for the users.

And today's Apple doesn't do that.

Today's Apple does, A, what they feel like, and B, what will be the best product for Apple?

And whatever the users want is now a very, very distant third in that list.

We used to always joke that Apple would do what was best for Apple, what was best for customers, and then distant third what was best for developers.

But now, Apple does what it thinks is best for it.

And then users are their own very, very distant thing after that.

Because the way Apple views us now is either as an audience for their wankery of what they're doing with their design, or more commonly, as a resource to be extracted for upsells.

And that's what today's Apple is.

And I mean, I have...