Marco Arment

No, well, the Canon one you do, actually. But no, the Blackmagic, I think it goes into DaVinci Resolve. But... I've, you know, I've heard of that as a name. I don't know what that means. I've never seen the app, but you know, you're, you're practically an expert.

No, well, the Canon one you do, actually. But no, the Blackmagic, I think it goes into DaVinci Resolve. But... I've, you know, I've heard of that as a name. I don't know what that means. I've never seen the app, but you know, you're, you're practically an expert.

So the point is like right now, like whatever this camera is going to be when it comes out in a couple of months, it's going to be 30 grand. It's going to require who knows what else in the ecosystem around it to get that video from shooting it to, you know, actually being able to play, uh,

So the point is like right now, like whatever this camera is going to be when it comes out in a couple of months, it's going to be 30 grand. It's going to require who knows what else in the ecosystem around it to get that video from shooting it to, you know, actually being able to play, uh,

on a vision pro who knows what app plays those how do you get the data into the vision pro or do you have to put it in the apple tv marketplace however that works does apple photos support it can you put it in your photo library like who knows like those are all going to be worked out over time but what's exciting about this is that the existence of this camera being publicly released and probably being significantly better than the canon solution because the canon solution was just kind of you know bolting on an existing lens onto cameras that weren't designed for this this is designed from the start for this

on a vision pro who knows what app plays those how do you get the data into the vision pro or do you have to put it in the apple tv marketplace however that works does apple photos support it can you put it in your photo library like who knows like those are all going to be worked out over time but what's exciting about this is that the existence of this camera being publicly released and probably being significantly better than the canon solution because the canon solution was just kind of you know bolting on an existing lens onto cameras that weren't designed for this this is designed from the start for this

I'm not going to buy a $30,000 camera to do all my video projects that I do. I'll zero of them. But other people will be able to, who know what they're doing. Video production companies will be able to buy or rent these and shoot a concert, shoot a play, a nature documentary, whatever it is. Like, Getting these cameras out there will be a huge boost to getting more immersive video content made.

I'm not going to buy a $30,000 camera to do all my video projects that I do. I'll zero of them. But other people will be able to, who know what they're doing. Video production companies will be able to buy or rent these and shoot a concert, shoot a play, a nature documentary, whatever it is. Like, Getting these cameras out there will be a huge boost to getting more immersive video content made.

You know, whether it's the high profile content snacks that Apple keeps giving us, or I think more interestingly, get these into the hands of like YouTubers and smaller production houses. Like, because again, like they'll be able to rent these. So if you're doing a shoot, I'm sure you can rent one for a few thousand bucks or something like that.

You know, whether it's the high profile content snacks that Apple keeps giving us, or I think more interestingly, get these into the hands of like YouTubers and smaller production houses. Like, because again, like they'll be able to rent these. So if you're doing a shoot, I'm sure you can rent one for a few thousand bucks or something like that.

And that makes it more accessible to smaller productions. So this, I think, is an important milestone. I think this is more important than just breezing through the news for an hour. I think this is actually going to be a much more important deal than that. And yes, this is $30,000 today. The Canon solution is, quote, only $5,000, and that's giving much of the functionality of this.

And that makes it more accessible to smaller productions. So this, I think, is an important milestone. I think this is more important than just breezing through the news for an hour. I think this is actually going to be a much more important deal than that. And yes, this is $30,000 today. The Canon solution is, quote, only $5,000, and that's giving much of the functionality of this.

Granted, the reviews say it's not very good in different ways, but those are mostly workflow problems and software and support problems. It's only a matter of time. Maybe it'll be two to four years when there will be maybe one or two other options that are substantially in the ballpark of that Blackmagic camera and capability, but maybe a little bit more consumer and price friendly.

Granted, the reviews say it's not very good in different ways, but those are mostly workflow problems and software and support problems. It's only a matter of time. Maybe it'll be two to four years when there will be maybe one or two other options that are substantially in the ballpark of that Blackmagic camera and capability, but maybe a little bit more consumer and price friendly.

Maybe in four or five years, maybe we'll be able to get something like that for $2,000 or $3,000 in the prosumer market. And that becomes something that maybe nerdy people like us start to buy and experiment with. Or we start to rent it from camera rental companies for important family events. I would love the ability to buy or rent something like that and capture...

Maybe in four or five years, maybe we'll be able to get something like that for $2,000 or $3,000 in the prosumer market. And that becomes something that maybe nerdy people like us start to buy and experiment with. Or we start to rent it from camera rental companies for important family events. I would love the ability to buy or rent something like that and capture...

Basic, you know, when my kid has a band concert, I mean, obviously that would be a little disruptive to the audience members behind me. So maybe maybe I work with the school in that one. But like, you know, or, you know, a family event, Christmas Day, like when Apple immersive video capture becomes accessible to prosumers and consumers.

Basic, you know, when my kid has a band concert, I mean, obviously that would be a little disruptive to the audience members behind me. So maybe maybe I work with the school in that one. But like, you know, or, you know, a family event, Christmas Day, like when Apple immersive video capture becomes accessible to prosumers and consumers.

I think that's going to be a big deal if the Vision Pro still exists by that point. Because I hope it does. Because, yeah, it's great to be able to have a shark video here and there. But what I want is to capture the people I love and the moments of my life in that format. Because it really does feel like you're transported right there again.

I think that's going to be a big deal if the Vision Pro still exists by that point. Because I hope it does. Because, yeah, it's great to be able to have a shark video here and there. But what I want is to capture the people I love and the moments of my life in that format. Because it really does feel like you're transported right there again.