Marco Arment

Like if it's something that like almost no one needs, that's a different story.

But if it's a very common use case, the product should be designed with that in mind and to accommodate that as best as it can.

And that's why every iPad since the iPad 2 has had magnets to support cases because it makes them a lot better.

The AirTag is the opposite of that.

The AirTag has no accommodation whatsoever for any of the ways it is physically used.

See also the AirPods Max.

Yeah, that definitely seems like the answer here.

You know, Apple has a lot of smaller events where they try to promote something to some audience, and they aren't always hardware releases, especially when they're doing, like, creator events.

It's usually to try to...

you know it's it's usually stuff that's less interesting to a podcast like ours it's like we're gonna try to get a bunch of like youtube creators to use our new version of final cut or whatever like it's it's that type of thing so it would totally make sense now for this one especially given the timing of the embargoes dropping today for the new creative suite or whatever it's called

it's creator that's right it's totally separate from adobe creative suite it's a studio it's definitely you know acs it's different it's a different acs it's it's it's not adobe creative suite it's apple creative creator studio totally totally different academic computing system yeah um anyway so yeah it makes sense that this was not related and we look we might be getting m5 macbook pros tomorrow for all we know but it's not related to this event

All these years, I figured it was Brown's Tickle.

What a waste.

I mean, you can pronounce it that way, I guess.

How close are we, do you think, to micro LED?

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