Marco Arment

So it's a product that, like, the physical design of it has obvious problems.

Everyone saw this.

The instant it was released, see also the Vision Pro and the AirPods Max, similar pattern.

Apple puts these out there.

There's obvious problems from day one.

And then years later, they release a new version that addresses none of them.

I got to give Apple credit.

When they half-ass a product, they gloriously half-ass it.

Bravo.

I don't, the accessories are definitely obviously very high profit for them.

I don't know how many they sell.

I mean, I see other people selling a bunch of AirTag accessories.

So the other thing is, I guess we will learn once we disassemble them.

So obviously, as soon as AirTags were launched, the other major problem with them is stuff like stalking.

And Apple has done various mitigations over the years to try to make that less of a problem.

It's still a problem, but this entire product category...

Enables a level of stalking and surveillance that is very problematic in a lot of cases.

And so for this product to exist at all, I think Apple does a pretty good job with mitigating that if it's going to exist at all.

That being said, I mean, back when it was released, we actually had conversations on the show about how like, you know, maybe maybe this is too much trouble to even be worth Apple having this product.

But I guess they decided otherwise.