Marco Arment

It's not 100%.

You can, but it's in a very limited capacity, at a very limited scale.

And if you look at everything else that was announced during that Apple Intelligence presentation, I think a lot of that stuff is going to get memory hold, and we're just going to move on like air power and pretend like it never happened, and the reality of what's delivered might be different, because a lot of that stuff didn't pan out.

The assumption that Apple will always run the models that use your personal info on what they already describe as private cloud compute...

Maybe, but I would not assume that's a given.

I think it can just as easily end up that they work out the technical details with Google to do something that is similarly private on Google's hardware in Google's data centers with Google's models.

I think that is a very, very likely outcome for this, either short-term or long-term.

Because, again, this scale of hosting this kind of compute power and developing that kind of model is just not in Apple's wheelhouse.

And that's not to say it never can be.

But so far, Apple has not at all made the required effort to get themselves in that position.

So...

The Apple that we know today, it's like Apple could at some point get better at lots of things that it's not currently good at, but the Apple that we know today is not good enough in those areas to probably host this the way that we assumed that it would be hosted with private cloud compute.

I think private cloud compute is...

going to be probably memory hold in the next few years.

And if and when that happens, I don't think that's that big of a problem or scandal or downside because I'm sure Apple would insist on similar privacy expectations if they did move it to Google.

I'm sure they would design the whole thing with Google.

They would work with them to ensure all the same privacy and encryption and transparency.

I'm sure if they make this change, we would look at it and be like, yeah, that makes sense and it doesn't matter.

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