Marco Arment

I think this app has a similar customer value timing dynamic. As mentioned last time, for most people, the most value they will get out of this app will be captured the first time they run it. So I think having it be you pay me, you know, whatever it is, 10 bucks, like whatever it is, you pay me 10 bucks to do the reclaim step. Like I'll scan it. I'll show you how much you can reclaim for free.

I think this app has a similar customer value timing dynamic. As mentioned last time, for most people, the most value they will get out of this app will be captured the first time they run it. So I think having it be you pay me, you know, whatever it is, 10 bucks, like whatever it is, you pay me 10 bucks to do the reclaim step. Like I'll scan it. I'll show you how much you can reclaim for free.

And if you want to actually reclaim this space, you pay me 10, 15, 20 bucks, whatever it is. I think that's the right move. And then if you want to reclaim, if you want to run it again in two years and get another 50 gigs, 100 gigs back, it's another 10 bucks. I think that's best.

And if you want to actually reclaim this space, you pay me 10, 15, 20 bucks, whatever it is. I think that's the right move. And then if you want to reclaim, if you want to run it again in two years and get another 50 gigs, 100 gigs back, it's another 10 bucks. I think that's best.

You could even then, if that is your model, you could even then also have tiered pricing by how much data is being saved. So like if someone's only going to save 20 gigs, maybe they can have that for like, you know, two bucks or five bucks. If someone's going to save, like in my case, when I scanned my NAS drive, I could save 750 gigs. Wow.

You could even then, if that is your model, you could even then also have tiered pricing by how much data is being saved. So like if someone's only going to save 20 gigs, maybe they can have that for like, you know, two bucks or five bucks. If someone's going to save, like in my case, when I scanned my NAS drive, I could save 750 gigs. Wow.

Yeah, right. Maybe that's $20. I think you can see that scaling. Maybe 100 gigs is $10. Maybe up to 100 gigs to 500. You could tier it like that. And then if I run it there and that gets me that reclaim, perfect. But if I have two computers... I think it kind of makes sense to pay for two different reclaims since what you're paying for is literally I am paying to get that amount of space back.

Yeah, right. Maybe that's $20. I think you can see that scaling. Maybe 100 gigs is $10. Maybe up to 100 gigs to 500. You could tier it like that. And then if I run it there and that gets me that reclaim, perfect. But if I have two computers... I think it kind of makes sense to pay for two different reclaims since what you're paying for is literally I am paying to get that amount of space back.

So I really do think that that is probably – there are ways in which it is not perfect, but I think that is probably the best price structure. And I think that will give you the most bang for your buck, so to speak. I think that'll give you the best income.

So I really do think that that is probably – there are ways in which it is not perfect, but I think that is probably the best price structure. And I think that will give you the most bang for your buck, so to speak. I think that'll give you the best income.

And I think it will be easier to do things like dynamic pricing to help align the value that the app delivers to the customers with how much they are then willing to pay for it.

And I think it will be easier to do things like dynamic pricing to help align the value that the app delivers to the customers with how much they are then willing to pay for it.

The least terrible pricing structure for your app. Yeah.

The least terrible pricing structure for your app. Yeah.

We are sponsored this episode by Delete.me. You ever wonder how much of your personal data is out there on the internet for anyone to see and easily find with a quick web search? It's so much more than you think.

We are sponsored this episode by Delete.me. You ever wonder how much of your personal data is out there on the internet for anyone to see and easily find with a quick web search? It's so much more than you think.

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Your name, your contact info, your phone number, social security number, getting a little creepy, your home address getting pretty creepy, even that same information about your family members, which to me is extra creepy. All of that is being compiled by data brokers and is easily sold online to whoever wants it. And this means your data is just a commodity.

Anybody can buy your private information. You can even find it really easily with web searches for free. This can lead to identity theft, phishing attempts, harassment, and spam, and all sorts of problems. So you can protect your privacy better with Delete.me. Here's what they do. They go to the data broker sites.

Anybody can buy your private information. You can even find it really easily with web searches for free. This can lead to identity theft, phishing attempts, harassment, and spam, and all sorts of problems. So you can protect your privacy better with Delete.me. Here's what they do. They go to the data broker sites.