Marco Arment

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tell my wife finally new air tags are out and we can finally buy them uh and we will as much as as much as i you know i appreciate the utility of air tags it's one of those products like the instant it was released there were obvious problems with it and after now you know what five years is it uh they've solved none of them like the the most obvious problem with it was

There was absolutely no reasonable way to attach it to anything or attach anything to it.

So the only way that people use air tags is either showing them loose somewhere where they bounce around and fall out or putting them in some kind of accessory.

But the air tags were not designed to accommodate accessories at all.

It's a naked robotic air tag, Marco.

But even the most simple thing, like a loop in it, something, like some kind of accommodation to recognize people are going to be using these in lots of different physical situations.

Let's design it

So it accommodates anything.

Because instead what happens is, suppose you want to put it on something small, like on a keychain or in a wallet or something.

What has to happen is you have to have something that wraps all the way around all of its sides just to keep it secure, which makes that whole thing bigger and bulkier than it otherwise would need to be.

So it's a product that, like, the physical design of it has obvious problems.

Everyone saw this.

The instant it was released, see also the Vision Pro and the AirPods Max, similar pattern.

Apple puts these out there.