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Marcos Rivera

๐Ÿ‘ค Speaker
159 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So last year we worked with 106 SaaS companies.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Oh, wow.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

This year we're going to do more than that.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

2019.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

I launched in the summer of 2019.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So we're about three years old.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Yep.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So today it's all people, although I think the ultimate goal would be to start introducing some tech behind the scenes, to start introducing some other levels of scale.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

But at this stage, we are full on services, all people, some of it, most of it being one time and some of it recurring.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So right now we help SaaS companies figure out their monetization strategy, how to price for what they're building.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And we do that through a combination of coaching and consulting, right?

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So the idea is to help them learn how to price as well.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And the big reason for that is their products are going to be changing a lot.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Their customers change, markets change, competitors change.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So they need to stay on top of how they monetize their value, which is the best way for them to get to their growth goals.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

Yeah, so from our perspective, we do it in very focused sprint projects.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And so I don't think folks need to pay half a million dollars in six months to get their pricing right.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

So we have projects that are four weeks, that are eight weeks, 12 weeks.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

And we work with the companies who do the heavy lifting on getting the data.

SaaS Interviews with CEOs, Startups, Founders
What you can learn from Vista Equity's former head of pricing

We'll coach them on here's what all this stuff means and how do we figure out your pricing and packaging.

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