Marcos Rivera

How do you make sure that you can actually pull this off on the other end?

How do you do an executive price increase, for example?

All those things we get into, and that comes from a lot of the value creation background that I have.

No.

So ProfitWell, believe it or not, I actually had someone tell me just a couple of weeks ago, they said, yeah, ProfitWell today won't even get out of bed for 250K, quote, what he said.

Now, I think their engagements do kind of range around that low six figures from what I've seen.

They have different models out there.

But yeah, that's what he told me as his last conversation with him.

Yeah, absolutely.

So I'm actually not much of a consultant.

I'm more of an operator because I've built software and sold it my whole life, which is a funny story.

But the real deal here is how do I help companies figure out how to price?

So the first thing we do is we get into where is the growth coming from?

Like, are you actually going down market, up market?

Are you trying to increase your profit?

Are you trying to gain a bunch of market share or network effect?

That's going to tell me, okay, which options are available to you from a model perspective?

Then we get into your customer base.

Who are you selling to?

And no, small, medium, and large is not good enough anymore.