Marcus Sheridan

You're setting the conditions, the tone, the standard, if you will. Now the team starts to do it. You train them how to do it, of course. And there's so many tools out there and it costs almost nothing to send one-to-one video. You know, I've had email now for 25 years, and most people are still sending out text-based emails. It's freaking crazy, dude. It doesn't make any sense.

You're setting the conditions, the tone, the standard, if you will. Now the team starts to do it. You train them how to do it, of course. And there's so many tools out there and it costs almost nothing to send one-to-one video. You know, I've had email now for 25 years, and most people are still sending out text-based emails. It's freaking crazy, dude. It doesn't make any sense.

I mean, sometimes, yeah, text is fine. But lots of times, to your point, before you go on the appointment, for example, that should be a video. That should be a video. And if you're not sending that as a video, shame on you.

I mean, sometimes, yeah, text is fine. But lots of times, to your point, before you go on the appointment, for example, that should be a video. That should be a video. And if you're not sending that as a video, shame on you.

That's why they don't leave for another dollar an hour. That's the stuff right there. That's the stuff that galvanizes, man. That's awesome. And I love how you build systems around that, like the little things.

That's why they don't leave for another dollar an hour. That's the stuff right there. That's the stuff that galvanizes, man. That's awesome. And I love how you build systems around that, like the little things.

I saw about systems today.

I saw about systems today.

I kept seeing it. I'm like, this is so good. This is so good. You could tell you're so system-driven. I love the vibe that I felt walking around your building today. It made me want to be a better person. And any time you walk into a building and you've got this shrine to Dale Carnegie, as soon as you walk in, I'm like, that was the book that changed my life. Obviously, it had a big effect on you.

I kept seeing it. I'm like, this is so good. This is so good. You could tell you're so system-driven. I love the vibe that I felt walking around your building today. It made me want to be a better person. And any time you walk into a building and you've got this shrine to Dale Carnegie, as soon as you walk in, I'm like, that was the book that changed my life. Obviously, it had a big effect on you.

I found it for 75 cents at a garage sale, How to Win Friends and Influence People, when I was in college. That was the moment I fell in love with personal development. It just changed my life forever. And I've always thought, you've got to read How to Win Friends and Influence People once a year. Just need to do it.

I found it for 75 cents at a garage sale, How to Win Friends and Influence People, when I was in college. That was the moment I fell in love with personal development. It just changed my life forever. And I've always thought, you've got to read How to Win Friends and Influence People once a year. Just need to do it.

It's amazing how timeless those principles are. If you haven't read it, if you're listening to this, please do yourself a favor and listen to it.

It's amazing how timeless those principles are. If you haven't read it, if you're listening to this, please do yourself a favor and listen to it.

Don't teach it to lie. Google was the first one to really screw that one up. Oh, yeah, like when you asked about what was the first one? Like the founders. Don't teach AI to lie. Here's a couple things about AI. There's still a lot of your listeners that haven't really gotten the sandbox yet. Not at all. Which is really scary.

Don't teach it to lie. Google was the first one to really screw that one up. Oh, yeah, like when you asked about what was the first one? Like the founders. Don't teach AI to lie. Here's a couple things about AI. There's still a lot of your listeners that haven't really gotten the sandbox yet. Not at all. Which is really scary.

Everybody says, where do I start? Can I just answer that real quick? There's different answers to this, but here's what you want to do. Go to ChatGPT. And by the way, just do the $20 a month version. Yep. And just do it because it's worth it to you. Go to ChatGPT and say, hi, this is my name. I'm talking to chat right now.

Everybody says, where do I start? Can I just answer that real quick? There's different answers to this, but here's what you want to do. Go to ChatGPT. And by the way, just do the $20 a month version. Yep. And just do it because it's worth it to you. Go to ChatGPT and say, hi, this is my name. I'm talking to chat right now.

So my name is Marcus Sheridan, and here's my business, and I want you to describe your business. And then say to chat, I don't know how to use you. What do you need to know to help me, and what questions do you need to ask? And then all of a sudden, it'll just go, and you go back and forth with it. Allow it to help you understand. to go through this process where it learns about you.

So my name is Marcus Sheridan, and here's my business, and I want you to describe your business. And then say to chat, I don't know how to use you. What do you need to know to help me, and what questions do you need to ask? And then all of a sudden, it'll just go, and you go back and forth with it. Allow it to help you understand. to go through this process where it learns about you.